Waldo Trommler Paints: The world’s brightest brand of paints from Finland
Scope of work:

Brand strategy
Logo design
Brand identity
Retail and interior architecture
Signage
Packaging design
Communication concept

Waldo Trommler Paints is a small Finnish company planning to enter the US market. Unlike the majority of existing brands in their category, Waldo Trommler didn’t have an established history and they believed the key to accessing the market was unique package design. The phrase “we must stand out!” became the basis for our work on their new brand identity.

How do you create a brand that stands out? First, we needed the design solution that has never been used by any of Waldo Trommler’s competitors. At the same time, we needed to show the main features of the company: friendliness, quality and innovation.

Ultimately, we created a brand with no corporate colors. Waldo Trommler Paints simply features common design elements that are recolored in a wide array of bright hues, depending on the application. This helps Waldo Trommler Paints not only achieve its goal of standing out, but helps cast them as the friendliest paint company on shelves today.

Year: 2012
Website: waldotrommlerpaints.com

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