Expertise — Naming and Copywriting
Naming is the core of the marketing strategy; without it, it is impossible to build a distinct positioning, with the name the product begins to turn into a brand. Therefore, when developing a name, it is important to begin with studying a brand; understand its values, features and advantages, study competitors. Name is always a big responsibility, as a rule, the name lives longer than labels, logos and other promotional materials, it does not change in connection with new visual trends, its change is associated with global perturbations in the ownership structure or product launch to a new market.
Professionally prepared concepts of name are a complex work connected with complete immersion in the client’s business environment and an associative array of images that clearly convey the mission and goals of the company. Every day, hundreds of names are born in the world, so it is becoming more and more difficult to generate a new unique name every day and this is a challenge for copywriters. The most effective approach is ordering naming in terms of branding - a complex of works on the introduction and promotion of the brand on the market.
It is very important for new players not just to enter the market, but also to “shoot” by distancing as much as possible from other participants. For a good result is not enough erudition or literary taste: experience with commercial names is needed here. In addition to key factors, it is necessary to take into account: monitoring of names for the presence of similar ones on the market, uniqueness - checking patent clearance, evaluating web addresses and social media accounts. The result of the work on brand name is a unique name that broadcasts the values and nature of a business, product or service.