‘Brand Addiction’ is a compilation of complete visual identity systems designed for fashion shops. The projects included in this book take into account every decorative detail: from labels, stationery, wrapping paper, bags and boxes to color schemes, furniture and accessories. ‘Brand Addiction' offers more than 120 unusual projects that are filled with fantastic ideas for branding and interior design, which are collected from the world of fashion.
Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is invited to lecture at universities, design academies; he is also a jury member of China’s most prestigious design and illustration awards. Our work of the brand of men's clothing “Sons of Christlania” from the USA was also presented in his book “Brand Addiction”.