In the second edition of the book ‘Excellent branding identity 2’, great attention is paid to the brand. The role of the brand is not only to make the product look good in order to increase sales and market recognition, but also to reflect the company's spiritual philosophy and cultural connotation. Brand design is indispensable in modern society.
The book, which contains outstanding designer brands from around the world and is supported by many well-known international design agencies and designers, such as Shi Deming, TATABI, LSDK, Bravo Company, Sophia Georgopoulou, Stefan sagmeister, Emanuele Cecini, includes our work for the Coffee House "London" in the English style in the center of Kiev. This book inspires designers and enthusiasts and gives a visual delight to ordinary readers.