Waldo Trommler Paints: The world’s brightest brand of paints from Finland
Scope of work:

Brand strategy

Logo design

Brand identity

Retail and interior architecture


Packaging design

Communication concept

Waldo Trommler Paints is a small Finnish company planning to enter the US market. Unlike the majority of existing brands in their category, Waldo Trommler didn’t have an established history and they believed the key to accessing the market was unique package design. The phrase “we must stand out!” became the basis for our work on their new brand identity.

How do you create a brand that stands out? First, we needed the design solution that has never been used by any of Waldo Trommler’s competitors. At the same time, we needed to show the main features of the company: friendliness, quality and innovation.

Ultimately, we created a brand with no corporate colors. Waldo Trommler Paints simply features common design elements that are recolored in a wide array of bright hues, depending on the application. This helps Waldo Trommler Paints not only achieve its goal of standing out, but helps cast them as the friendliest paint company on shelves today.


Year: 2012
Website: waldotrommlerpaints.com

Awards & publications:
Ukrainian Design The Very Best Of 2014: GoldAwwwards.com: When Packaging becomes ArtNewgrids.fr: Waldo Trommler PaintsDesigner-daily.com: Waldo Trommler paints packagingDecorationofhome.net: Small Finnish Paint Company With Huge Visual ImpactEgo-alterego.com: Waldo Trommler Paints by Reynolds and ReynerDesignisagoodidea.com: Bold IdentityLovelystationery.com: Waldo Trommler PaintsThebestpackaging.ru: Reynolds and Reyner - дизайн для Waldo Trommler PaintsThebestpackaging.ru: The Best Packaging - top 10 за Июнь 2012...Tutdesign.ru: Украинская студия разработала упаковку для финских красокThedieline.com: Waldo Trommler PaintsLovelypackage.com: Waldo Trommler PaintsThedieline.com: Collection - packaged in UkraineInspirefirst.com: Waldo Trommler Paints by Reynolds and ReynerLogoness.com: Best Logo Design of the Week for September 13th 2013Serifsandsans.com: Waldo Trommler Paints PackagingFrominspiration.com: WTP branding by Reynolds and ReynerSostav.ru: Фирменный стиль финских красокWaveavenue.com: Waldo Trommler Paints Branding Stands OutOhperablog.com: Waldo Trommler PaintsTrendhunter.com: Punchy Paint PackagingExperimenta.es: Color y tipografía para la identidad corporativa de WTPZc.com.sa: Waldo Trommler Paints IdentityBrandaddicts.com: Waldo Trommler Paints123inspiration.com: Waldo Trommler Paints IdentityWeandthecolor.com: WTP Branding and PackagingEtapes.com: "Reynolds and Reyner" annonce la couleurTheinspirationgrid.com: Waldo Trommler Paints Brand IdentityCamionetica.com: Branding a todo color - WTP por Reynolds and ReynerDecoist.com: Branding that draws your attention from Reynolds and ReynerVisualsundae.com: Waldo Trommler PaintsDesign-milk.com: WTP brandingDesignboom.com: Waldo Trommler Paints identityMostepicstuff.com: 28 products packaging that do not require any strategy99designs.com: Design in Holi colorDesignschool.canva.com: 5 Simple Steps To Boost Your Design’s Cool FactorAllanpeters.com: Waldo Trommler PaintsDesigner-daily.com: 10 awesome package designs for your inspirationFreshome.com: Small Finnish Paint Company With Huge Visual ImpactProlifikpixel.com: Packaging design - 40 inspirational examples