Brand strategy and platform
Retail design and architecture
Brand identity guidelines
Brand compliance support
While working on this project, it was very important to show a connection to traditional England, especially the city that’s the namesake of this pub – Liverpool. Research of Liverpudlian history and key elements from the town’s name informed our design process.
The symbol of Liverpool is the liver bird which, like the phoenix or sirin birds, exists only in mythology. It is, of course, not only a symbol of the city, but also of its famous football club. The ‘pool’ in Liverpool is a reference to the city’s proximity to the sea.
Following our research, we decided to combine three main elements into the Pub’s logo: the liver bird, the sea and heraldic design style used throughout Great Britain’s history, and dates back to the time when Liverpool was founded. These elements formed the complete brand identity.