Smoking-related illnesses continue to be a leading cause of death around the world. As part of an anti-smoking campaign, we wanted to draw the link between smoking and death through a compelling design. By drawing the cigarette packaging as a coffin, we’ve created an obvious visual message — smoking kills — in a way that doesn’t need supporting text.
This conceptual packaging illustrates just how close this problem is to all of us, whether or not we’re actually smokers ourselves. Each smoker carries death in his or her pocket, wherever they go.