Product design for social advertising
Smoking-related illnesses continue to be a leading cause of death around the world. As part of an anti-smoking campaign, we wanted to draw the link between smoking and death through a compelling design. By drawing the cigarette packaging as a coffin, we’ve created an obvious visual message — smoking kills — in a way that doesn’t need supporting text.
This conceptual packaging illustrates just how close this problem is to all of us, whether or not we’re actually smokers ourselves. Each smoker carries death in his or her pocket, wherever they go.
Publications on the internet:
- Buzzwix: These 12 Products Prove That Looks Can Be Awesomely Deceiving
- Lovely Package: Anti Smoking Cigarette Pack Concept
- Bored Panda: 25 Super Creative Product Packaging Designs
- Adme.ru: 33 лучших принта против курения
- Adme.ru: Самая креативная упаковка мира
- Adme.ru: 15 примеров умной упаковки