Alexander Andreyev and Artyom Kulik, founders of Reynolds and Reyner design studio, presented lecture at G13 Project Studio within the frames of the Ukrainian Creative Week seminar section. It is a large-scale project taking place in Kyiv from the 25th till the 28th of October, 2016 aiming to create a powerful platform for the Ukrainian design development.
The event includes the competition program, a series of priceless lectures and master-classes of advertising and design professionals, the best competition projects exposition and the awards ceremony.
This year creativity week was held within the unique format uniting 3 national contests at the same time. They are Ukrainian Design: The Very Best Of 2016, ADC*UA Awards and KAKADU Awards. Following the non-standard so-called CHANCES TRIPLED concept, the festival gathered and in its way launched the common interaction of the leading designers and advertisers. Due to such approach one may participate within the 3 competitions at once increasing the chances for recognition.
As a frequent winner in various nominations of Ukrainian Design: The Very Best Of annual competition Reynolds and Reyner was happy to meet the design start-ups and professionals and share our own experience within the field. The event planned for the 26th of October took place within a dynamic and informative mode. With the own design project for JP Morgan Chase & Co, the leading banking institution in the US, OPI, the trend-setter of nail industry with the 30-years experience, and the world’s football legend, David Beckham we displayed how the Ukrainian design can be successfully offered all over the world. It was highly important to tell about peculiarities of work with the international level brands, the process of setting the idea and its implementation into the given project, to discuss the tendencies of the contemporary graphic design and to reflect on the further prospective of the Ukrainian creativity.