This book is a 186 works collection of brand identity. Branding identity is a new conception. It is not a new word conjured by marketing and communication theorists but a concept that is significant to brand. In Ike's widely accepted brand identity theory, there are three aspects: soul of brand, core identity of brand, and extended identity of brand. However, actions speak louder than "theories"
How to have their brands stood out is the thing that designers should contemplate. Readers have the good furtune to be inspired by the actual cases in the book.